Auto Loans At An Affordable, Lower Rate
Rates are still a powerful selling point, says one credit union client. So are deferred payments. Take the first step toward buying your next vehicle by…
Summer Safety Tips
Many of my credit union clients are offering some sage advice to members. Keeping account information secure is a top priority at your credit union. Along with layers…
Does Your CU Use Emotion Or Facts To Sell?
I find most credit unions use a combination of both. Using emotion with the cognitive approach can give you the advantage. Another Sensible Debt Solution: A…
Love This Bit Of Advice Offered By One CU
I helped revamp this short piece for a credit union whose focus is on member education. This credit union takes specific care to ensure members are…
Yes, I Believe Spring Is Finally Here…
Say Goodbye To Those Winter Wheels! Long winters can wreak havoc on your car. Gas prices can wreak havoc on your budget. At xyzCU, we can…
The Home Equity Market Is Heating Up…
Even if spring isn’t… An article I prepared for one of my MPI CU clients: Home Equity Loans On Sale! Tap Into A Line-of-Credit As low…
Add Up Your Fees
~ Most all of the credit unions I write copy for offer free checking. If you’re paying any fees on your checking, AT ALL, it pays…
Thumbs Up For The Time You’ll Save!
An emotional appeal works to every copywriter’s advantage. Below is postcard copy I wrote for an MPI credit union client. It promotes Bill Payer, but the…
Teaching Kids More About Money
I love kids. It’s especially rewarding when they begin to grasp the idea of saving and the responsibility that comes with earning money. MPI is dedicated…
Need One More Tax Break?
IRAs are a terrific way to save for the future. You can choose from several versatile plans – all of which enable you to set aside…
Fab Prose & Professional Writing 