When Tone Sets The Stage
A quality public relations piece is different from both advertising and journalistic writing. With PR, you have the opportunity to provide pertinent information, and control the tone for your audience. It also gives you the opportunity to bond with your reader.
For marketers, it translates into sales; for non-profits, fundraising dollars. In this article, written for a client in Pennsylvania, I’ve highlighted my favorite “strength” statements. Notice, too, the piece uses an informal writing style suited to the needs of the reader.
Crafted For A CU To Strengthen Relationships
Saving you money and providing personal service are two founding principles at xyz cu. They’re non-negotiable. They’re what we’ve built our stellar reputation on.
Equally important are finding new and innovative ways to serve you. Through the end of the year, we’re offering savings on auto and signature loans. You’ll love our “crazy low rates” and flexible terms built for your budget. Don’t keep driving a vehicle that’s costing you more to maintain, and eliminate high-interest debt. Our loan specials will give you the savings you need, and flexibility to make payments online or through Mobile Banking.
We value your privacy. Keeping your accounts and identity safe is top-of-mind at xyz. Learn more with the safety tips we’ve provided in this newsletter. We want to keep your funds secure and summer trouble-free!
We’re also celebrating you – our members – at our Family Fun Day, on Wednesday, August 14th. The abc fire department will be on hand to show us how to stay safe in the event of a fire or other emergency. Remember, we’re now open to all of xyz County – so bring your friends and neighbors along, too!
Whatever your needs, xyz credit union puts you first. Thank you for giving us the opportunity to serve you.
Fab Prose & Professional Writing 
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