An emotional appeal works to every copywriter’s advantage. Below is postcard copy I wrote for an MPI credit union client. It promotes Bill Payer, but the real benefit is the time the member can save by using it. This marketing piece was targeted to women and included a drawing for spa gifts.

written for an MPI CU Client:

Make Time For The Sweet Things In Life

You’ll love the time you save with free online Bill Payer. It’s available 24/7 from any device with Internet access – and it’s easy to use! To get started, simply:

• Log in to Home Banking at http://www.xyzcu.org
• Access Bill Payer
• Enter the bills you’d like to pay
• Make payments online, anytime/anywhere, at your convenience!

Sign up for Bill Payer today, and experience the freedom to do the things you love the most. If you’re new to Home Banking, stop in or call us at 123.456.7890. We’ll have you started in no time.

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