Stephanie Schwenn Sebring

Content Rules With SEO

at symbolDrafting an article on SEO Best Practices – it’s my first assignment for CUES Management Magazine, the trade publication of the Credit Union Executives Society. What a fascinating start! Here’s an excerpt of what I learned about SEO from the pros I interviewed:

Why Should SEO Matter To You?

SEO, or Search Engine Optimization, it’s a dynamic tool marketers are using to land in the top spots of a reader’s Google search results page. It’s crafting concise content for your site using relevant keywords. It’s determining keywords the consumers you are trying to attract are using.

Using relevant keywords within your page content will get you noticed by the search engines. Ultimately, SEO is about achieving organic growth based on strategic goals, resulting in customer conversion and increased ROI.

SEO Best Practices

  • Keep your website copy fresh with new copy added monthly, even weekly.
  • New copy should include relevant keywords your visitors are using in their searches or that you have targeted for optimization.
  • Review and research these keywords frequently.
  • Focus on the content of interior pages as well as your homepage.
  • Develop unique page content using relevant keywords; build page descriptions and title tags to reflect that content.
  • Title tags and page descriptions should focus on consumer demands that are indigenous to page content.
  • Use keywords in headings and subheadings.
  • Link social media back to the website and cross-link you site to social media platforms.
  • Incorporate a blog into your website structure with feeds posted into the homepage, to take the reader deeper into relevant content.
  • Claim the location of each branch office or outlet on Google Places, as well as other search engines, and optimize for local search results.
  • Consider hiring a content manager for your SEO needs.
  • What are your SEO strategies as they pertain to products? Integrate these strategies into your marketing plan.
  • Review SEO results weekly for your top three strategies, and monthly for others. Be prepared to make adjustments quickly.
  • Step back and take the online experience yourself, as a visitor to your site.

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